Privacy policy

Privacy Policy

Last updated: 21/02/2026

Buttons In The Bed (“we”, “us”, “our”) respects your privacy and is committed to protecting your personal data.

This Privacy Policy explains how we collect, use and protect your information when you visit our website or make a purchase.

1. Who We Are

Buttons In The Bed is a UK partnership business.

Contact email:
buttonsinthebed@gmail.com

Postal address:
11 Grove Side
High Street
Yoxford
Saxmundham
IP17 3HT
United Kingdom

For the purposes of UK GDPR, we are the data controller.

2. What Information We Collect

We may collect and process the following information:

Information you provide directly:

  • Name

  • Billing address

  • Delivery address

  • Email address

  • Telephone number (if provided)

  • Order details

  • Communications you send to us

Information collected automatically:

  • IP address

  • Browser type

  • Device information

  • Website usage data

  • Cookie data

We do not store full payment card details. Payments are processed securely via Shopify and its approved payment providers.

3. How We Use Your Information

We use your information to:

  • Process and fulfil your orders

  • Deliver goods to you

  • Communicate about your orders

  • Provide customer support

  • Comply with legal and tax obligations

  • Improve our website and services

  • Prevent fraud

We will only send marketing emails if you have opted in.

Marketing Communications

If you choose to opt in to receive marketing communications, we may use your email address to send you:

  • New product announcements

  • Promotions

  • Special offers

  • Updates about our store

You can unsubscribe at any time by clicking the unsubscribe link in our emails or by contacting us directly.

We do not send marketing emails without your consent.

4. Legal Basis for Processing

Under UK GDPR, we rely on:

  • Contract – to fulfil your order

  • Legal obligation – for accounting and tax requirements

  • Legitimate interests – to operate and improve our business

  • Consent – for marketing communications (where applicable)

5. Who We Share Your Data With

We only share your information where necessary:

  • Shopify – to operate our online store

  • Payment providers – to process payments

  • Royal Mail or other couriers – to deliver your order

  • Professional advisers or authorities where legally required

We do not sell your personal data.

6. International Transfers

Your data may be processed outside the UK or EU (for example, through Shopify’s infrastructure).

Where this happens, appropriate safeguards are in place in accordance with UK data protection law.

7. Data Retention

We retain order information for at least 6 years for tax and accounting purposes.

We only keep personal data as long as necessary for legitimate business or legal reasons.

8. Your Rights

If you are in the UK or EU, you have the right to:

  • Access your personal data

  • Correct inaccurate information

  • Request deletion (where legally permitted)

  • Restrict processing

  • Object to processing

  • Data portability

  • Withdraw consent (for marketing)

To exercise any of these rights, email:
buttonsinthebed@gmail.com

You also have the right to lodge a complaint with the UK Information Commissioner’s Office (ICO).

Website: https://ico.org.uk

9. Cookies

Our website uses cookies and similar technologies to:

  • Enable essential website functions

  • Improve performance

  • Analyse visitor activity

You can manage cookie preferences via your browser settings.

10. Security

We take appropriate technical and organisational measures to protect your data.

However, no internet transmission is ever completely secure.

11. Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page.